Instasize is a photo and video editing app that has been downloaded by over 150 million users worldwide. It began as a simple resizing tool and grew into a full creative suite with filters, borders, typography, and editing tools designed for social storytelling. As the lead designer, I shaped the product’s evolution from utility to lifestyle brand. My process focused on simplifying advanced editing into approachable, mobile-first flows. I designed cohesive systems across iOS and Android, balancing creative freedom with speed for on-the-go creators. Every feature was guided by data on user behavior and refined through countless iterations to strike the right balance between accessibility and professional quality. Instasize’s clean, modern interface is a direct reflection of my belief that powerful tools should feel effortless.